The Lure Of Online Retail

There is something fantastic about shopping! It’s akin to a discovery. No matter what you’re buying. I remember on a family trip years ago to Europe, my father was overjoyed on seeing a large, ripe, pumpkin in a supermarket where we’d gone to buy (and become disappointed yet again) water. I guess the pumpkin reminded him of the food he loves to eat and seeing it in a foreign land was quite the thrill for him.

But getting back to shopping…it’s more than just spending money although that does become an integral part of it; but there’re a lot of sensations associated with it that elevate it to more than just a girly thing to do. Whether you possess estrogen or not, some of us like shopping for the high it gives rather than the acquisitions that are actually just the byproduct. Shopping, believe it or not, actually releases the happy chemicals that give you a high and in many cases, take your credit card to Mach speed. Shopping has been pooh-poohed as a cathartic experience but honestly speaking, those who haven’t tried it out shouldn’t knock it because the looking for something specific, finding it and being able to acquire it gives a sense of accomplishment. That kind of high stays with you and takes you through a few low spots as well.

Personally? I love going to flea markets although in all these years I’ve gone to just one. The new-fangled flea market also called pop-up bazaars haven’t really taken my fancy because they seem to have a rehash of things from stall to stall. In a real flea market there’s no end to the kind of things people can think of selling- jams&jellies, quilts, old stuff, new stuff, really old stuff, barely new stuff and from books to bookends to spoons and tshirts…it’s ALL there!

When Red goes abroad for his work I ask him to go down to the farmer’s market for me…not for a vicarious thrill because let’s face it, I”m not going to “get” any thrill from more than 13000 kms away. And yes, I *did* look it up. I like to know what I’m writing about. Call it one of my nicer quirks 🙂

But getting back to shopping, clothes, shoes, jewellery (something I just don’t do unless it’s junk jewellery), the variety is what is so attractive. The colors, the shapes, and of course the prices. While a lot of people just love freebies, I personally love a bargain. Not the one you have to haggle over and feel like you won back the Earth from the invaders but a good bargain where you like what you see, you like the price tacked up on it and it’s something you’re actually going to use. I’m a bit of a hoarder but with a kid around, hoarding is possibly the worst thing you can go to yourself, OCD or not!

Now traditional shopping entailed having to go out and walk up and down sidewalks and then browse around but in this day and age of parking problems, limited me-time et al, online retail is the new king in town! You can shop from comfort of your home, your bed and your loo even!

And it feels so, so nice and comfortable. Sit on your favorite spot on your favorite couch, get your coffee/tea/alcohol (for the revenge shopping- an explanation will be forthcoming eventually in a new post) and start clicking. It’s convenience galore and that’s why it’s the new addiction. A term’s even been coined for it, well for the broader term actually viz Oniomaniaand we all know it’s just a matter of time before a specific term is coined for the online aspect as well.

But be as it may, this isn’t a post on the perils of it. Far from it. I encourage people to try it out at least once. The kind of insight I get about myself is amazing. Do you know you can be a window shopper online as well? It’s fun, it’s not harmful and it’s actually quite a distraction from the everyday humdrum.

As long as you know that caveat emptor applies everytime and everywhere…you’re good to go!

So log on, find out what’s new at Bergdorf, Barneys or Babyoye and maybe, just maybe cause a bit of ka-ching while you’re at it!

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