The Therapy Behind The Retail

I can squeeze every last drop of therapy from retail therapy. Especially the online kind. Here’s why it’s fairly harmless and here are its benefits (and this is a prime example of Freud’s rationalization) :

  • If we really wanted to buy things, we’d go physically instead of cozying up with the laptop or some annoying app of a particular retailer.
  • It’s nice to see a variety of things and imagine what you’d do with all of them when you know perfectly well you neither have the room to keep them all nor the money to pay for them in the first place.
  • It shows you your own trends and inclinations over time.
  • If you do buy (and this pertains to online shopping) you save on time, fuel and parking hassle by buying from the comfort of your couch; freeing up time to do other things.
  • Seeing new things, fresh, bright, shiny things is an uplifting feeling on it’s own and provides the change that we needed from whatever rut we were in.
  • The internet is like one GIANT supermarket. Each new tab is a different department and there’s ALWAYS express checkout!

This was a L-A-M-E attempt to explain why I give my credit card such a lot of workout for the silliest things like a table runner 🙂 but on the other hand am probably putting some retailer’s kid through school and college so it’s all good.

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